Make a fresh, original promo video for the AWD website that shows people they’ll get great care, a smooth experience and feel confident they’re in good hands.

We began the pre-production planning by talking with Alan Wilson, clinical director of Alan Wilson Dentistry, and his team to find out exactly what they were looking for. They expressed how they wanted to create a video for their website to communicate these three key emotions: trustworthy, smart and friendly.

We then delved deeper with brainstorming to come up with ways to achieve this. We decided to have Alan do a piece to camera that would run through the entirety of the video, interspersed with pieces from other staff members to give a personal feel. We helped write the script and storyboarded the whole video to give a clear overview of what the final product would look like.

It was time for filming so we headed down to Epsom High Street to film with Alan and his team. Over two days of filming, we shot multiple pieces to camera and all the b-roll we needed to make all the content AWD were looking for. We kept all the scenes bright and clean to reflect a modern, friendly atmosphere and included plenty of natural interactions between the team and their patients to reinforce that sense of trust and care.