A dental promotional video that builds trust
Promotional video content for Alan Wilson Dentistry that builds trust from the first visit.
The Brief
Create a fresh, original promo video for the Alan Wilson Denistry website that shows patients they’ll receive great care, have a smooth experience, and feel confident they’re in good hands. Deliverables were:
- A main promotional video
- A 30-second banner video for the website
- A specialist video focusing on Chrome Guided Smile
- Portrait versions of the video for social media
- An outtakes reel to showcase the team’s personality
How Did We Do It?
We started by speaking with Alan Wilson, clinical director of Alan Wilson Dentistry, and his team to understand exactly what they were looking for.
The focus was clear; the video needed to communicate three key feelings:
- Trustworthy
- Smart
- Friendly
From there, we planned a structure that centred around Alan speaking directly to camera, supported by moments from the wider team to give the video a more personal feel.
We helped shape the script and storyboarded the full video to make sure everything was clear before filming.
Filming took place over two days at the clinic on Epsom High Street. We captured multiple pieces to camera alongside all the supporting B-roll needed.
Visually, we kept everything bright and clean to reflect a modern, welcoming environment, while also capturing natural interactions between the team and patients to reinforce that sense of care and trust.
The Results
The content aligns closely with the brand’s tone and gives potential patients a clear sense of what to expect - helping build trust and strengthen their online presence.
