An album release video (in a small room)
An album release video that works - even in a tiny room.
The Brief
Awesome Cutlery are a band run by Dan and Gareth, with their characters "Captain Awesomeness" and "Cutlery Boy" featuring across their albums.
Their latest album Word On The Street is all about helping families worship Jesus together.
They wanted a way to get the album in front of new audiences and encourage people to listen for the first time.
How Did We Do It?
We came up with the idea of creating a video that could be sent via email, inviting people to try the album for free and access some additional resources.
We worked with Dan and Gareth on the script to make sure it clearly got across their message and personality.
Filming took place in a small old chapel, which came with a few challenges - there wasn’t really a clean angle, with curtains, plug sockets and radiators in most shots.
We used AI to remove some of these distractions and expand the space slightly, which gave us more flexibility in the edit.
In around 2 hours, we filmed enough content to create:
- A release video
- A social post
- A series of “Behind the Music” videos
We then brought everything together in the edit, adding some motion graphics and animation to keep it engaging.
(That guitar isn’t real by the way!)
It’s been a complete joy working with Super Llama. We asked them to help us with the release of our third album, with project management but also creative input. They brought heaps of energy, enthusiasm, attention to detail, excellent communication and creative skill to our project. We can’t wait to work with them again
The Results
Gareth and Dan were really happy with the final video and how it turned out.
They were able to stay fairly hands-off during the process, while still feeding in ideas as things developed.
The final content gives them a strong video to support the album launch, along with extra content they can continue using across their channels.
