Sagentia Medical

Create a 2 minute 30 second video case study for CellEste that highlights common breastfeeding challenges faced by mothers, such as mastitis. This will show how the product helps track milk health to reduce disruption and support mothers with confidence and provide peace of mind.

After completing a previous project together, Sagentia invited us back to create a video for a new medical campaign they were developing called CellEste. CellEste is a new concept designed to help bring connection back into breastfeeding for mothers, and the video aimed to showcase both the product and the journey behind it.

With the script provided by their team, we were able to spend more time thinking about how the film should look and feel. On the day of the shoot, we were greeted by a bright, spacious location that made life easy, giving us the flexibility to move quickly between setups and film multiple interviews in one room using different areas to keep things visually fresh.

Alongside the interviews, we focused on capturing clean, stylish b-roll of the product, its prototypes and supporting materials. We leaned into a more handheld, candid shooting style, using natural movement to keep the footage feeling modern, pacey and approachable rather than overly staged.

Visually, we kept everything clean and bright with a warm, natural tone. This reflected the sleek, contemporary design of CellEste and carried through into the edit, shaping our choice of music and the overall pacing of the film: calm, reassuring and easy to watch whilst also exciting.