Video Marketing Campaign
Making Videos for Street food Union’s Social Media
The Brief
Get a BRAND NEW business noticed, showcasing their traders and brand through a multi-channel content campaign
How Did We Do It?
We first got involved with Street Food Union after meeting their founder, Paddy. He dished up his big vision for the future of street food traders and explained how he wanted his new venture to start making some noise (and a bit of income too). After a good brainstorming session, we cooked up some tasty ideas to help bring Paddy’s dream to life!
Next stop was London, where we grabbed our cameras and hit the streets with some of the best food traders in the country and partners of Street Food Union. We filmed a series of vlog-style videos that showed off not just the mouthwatering food, but also the people behind it. Paddy jumped in too, chatting with traders (and sneaking plenty of bites while he was at it) about the highs and lows of running a street food business, showing how SFU is here to back traders and serve up top-quality street food for any event.
But we didn’t stop there. Alongside the YouTube videos, we whipped up a feast of social media posts and reels to help spread the word. This helped the brand gain attention across different platforms and built up a following. We also fired up SFU’s Instagram and TikTok channels, planning posts, keeping things fresh with regular updates, and serving up plenty of engagement to grow their online community.
“The thing for me that makes Superllama different to working with any other video company is how personable, funny and positive they all are… They always make complete amateurs like myself feel more confident when on camera. They adapt well when issues can occur and are truly lovely to deal with. It is great to work with a company that is honest, reliable, funny, and talented.”
The Results
Since we started working together, Street Food Union has really taken off. We grew their Instagram followers by over 400%, with a steady stream of views rolling in across all platforms. This boost has helped Paddy connect with loads of street food traders keen to get involved, while also building relationships with suppliers like Bookers - all powered by the content we created!
